Build A Legacy: Black Business Showcase

For most of the ladies, the why stemmed from a personal struggle or experience that impacted their lives. Tiaa, owner of TeTe’s Butter Co., launched her plant-based self-care product line because she could not find products in the market that she wanted to use. Believing that others felt the same way, she created a brand and found a niche of clients who shared her story.

Similarly, Ambrie, owner of SHE Candle Co., launched her virtual business due to her personal anxiety. She also wanted a way to pour into other women who, like herself, felt overwhelmed. She chose the self-care industry to emphasize the need for women to pour into themselves as often as possible.

Growing up in the foster care system gave Dianne, owner of 4EverFamilies, a deep and personal understanding of what children, and foster parents experience. Dianne is very passionate about restructuring the foster system, and launched her business which helps children and foster parents understand and prepare themselves during and after.

Portia, owner of Wood Legal Group, is a generational wealth estate planning attorney. She is passionate about educating the black community about the perils of not having a comprehensive estate plan, and the importance of protecting and passing on generational wealth.

As businesswomen, this panel of ladies each had a personal reason that propelled them into entrepreneurship. Everyone’s story will be different. It’s what you do with your story that defines you.